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From linear to circular

As petroleum-based raw materials become scarcer, we at Joh. Sieben are committed to using them wisely. As a circular partner, we’re switching our packaging from a linear to a circular model, where materials are reused again and again. Working with our customers and partners, we're on track to make packaging with 50% recycled materials by 2030. Let’s make a difference together!

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In a linear economy, products are chucked out after just one use. It's a bit of a shame, really, because all those valuable materials, which are absolutely perfect for recycling, are tossed away for no good reason!

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We’re collecting more and more used packaging and turning those raw materials into something ready for reuse. This is what we call a "Chain economy with recycling" – it’s like a stepping stone on the path to a fully circular economy!

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100% circular by 2050 – that’s our goal at Joh. Sieben! This means we’ll be able to completely reuse the raw materials from used packaging, giving even residual waste a second chance. In the end, waste as we know it will be a thing of the past. Glad to help!

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Wir sind da für Sie. Vierundzwanzig Sieben!

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